Roku’s first indoor TVs launch at Best Buy starting at $150

Briefly: Roku launched its first in-house designed and built TVs. The starting lineup includes 11 models across three lineups available exclusively from Best Buy starting today.

The entry-level Select Series HD features 24-inch, 32-inch, and 40-inch screen sizes and is priced at $149.99, $199.99, and $279.99, respectively. As the name suggests, the models in this series are top notch in HD with few other amenities to speak of.

Head over to the Select Series 4K and you’ll find 43-inch, 50-inch, 55-inch, 65-inch, and 75-inch screen sizes, all with support for automatic brightness adjustment, HDR10+, Wi-Fi 5 connectivity, and 4K resolution. Select Series 4K models also include a feature-rich remote control with Private Listening capability, Ethernet connectivity, and Personal Shortcuts and Lost Remote Finder functionality.

Kit prices in the Select Series 4K range from $319.99 for the 43-inch variant to $799.99 for the 75-inch model.

Last but not least is the Plus Series 4K line, which consists of 55-inch, 65-inch, and 75-inch sets with 4K QLED panels. In addition to auto brightness and HDR10+, these models further offer local dimming, Dolby Vision, Dolby Atmos, Bluetooth connectivity, Wi-Fi 6, and a rechargeable battery in the remote control.

Roku’s 55-inch Plus Series 4K model is $649.99, the 65-inch model is $799.99 and the higher-end 75-inch QLED model is $1,199.99.

Roku said its new set is designed to fit any room or budget, and, of course, they all come with the company’s baked-in streaming platform. It’s also compatible with the new Roku Wireless Soundbar due out later this month for $149.99.

Speaking of, Roku also announced a platform-wide OS update that will be rolling out in the coming weeks that should bring improvements to content discovery and access. Local News, for example, will feature live news channels customized by location and curated by AI. A more personalized sports experience is on the way, too, based on location, viewing habits, and your favorite teams and sports.

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